Cargo Spot of Tea PNCA Pacific Northwest College of Arts block printing t-shirts Experience Marketing

Cargo, Purveyors of Curious Objects KNOW how to host an Experience Marketing event! Their store is already a profusion of color, design and beautifully presented items for sale. Add to this inviting atmosphere, an event that would definitely attract a specific target market for tea, fine art and vintage or antique ceramics. Experience Marketing promotions stimulate all the senses, something Cargo pulled off masterfully at a Spot of Tea event.

Promote starting with an invitation that has core information, the lighthouse from which all the other tantalizing bits of light originate.

Partner with purveyors, service providers, like-minded neighbors or customers - even staff - whenever possible!

Produce the activity with specific goals and individual branding in mind. Set activity areas in the best light, where intentional products are for sale. Add aroma, tastes and touch clientele with giveaways like this fabulous tea service.

Promote

An invitation email sets the stage for the experience. Start with basic, pertinent info (what, where, when) then build on it to add excitement.

Partner

Paul Musial, a PNCA graduate and Cargo staff member, demonstrated roller press printing on complimentary t-shirts while delicious matcha tea was prepared for everyone.

Produce

Cargo Spot of Tea Japanese antique & vintage ceramics are the backdrop for an appealing event.

Cargo Paul Musial Japanese Ceramic Curator and PNCA graduate inking a wood block for a Spot of Tea