Happy hours are usually best left for after work
Small business or large take note of the tips by Stevie Buckley “‘cool’ perks are actively harming your business” “a drinking culture can be incredibly effective at excluding a large number of people” “demand for flexible working (choose your own hours, working from home, etc) and it will continue to […]

Ping pong, desk beers, and employee benefits – Stevie Buckley ...


Event marketing at it's finest 1
A simple way to reach new customers is by getting involved in a shared promotion. Your business will strengthen community connections while developing a reputation for innovated products and services. Save time, money and resources by collaborating with other businesses in your field or neighborhood. A spirited event that combines individual […]

Shared Promotion Synergy Promotes Individual Businesses Together


tested tips for engaging the business owners on Fair day
Here are some tested tips to ask business owners to volunteer on Fair day. It can be tricky asking the business community to volunteer since they should also be pretty busy on Festival day. The trick is to make them realize that their efforts could also be a way to […]

Business Owners Volunteer on Fair Day



fundraising at street fair 1
You’ve got a great street fair, now how do you find the profit centers inherent in event promotions. Street Fairs can be a catalyst for terrific fundraisers. Community assets create options. Fundraising starts by considering the assets of your community. To find the best option, try multiple approaches based on who, or what, […]

Fundraising Street Fair Profit Centers


cocktails while shopping 1
Popina Swimwear, in Portland OR, knows how to turn an ordinary sale promotion into a VIP Spa Day experience. Probably the least favorite shopping anyone has to do is for a new bathing suit. Let’s face it, it’s probably because the old one no longer fits and we all know what that means… To get people in […]

3 “must haves” to turn an ordinary sale promotion into ...


Entry door creatures stop traffic
What do smart businesses do when a conference comes to town? Use signs, printed or online, to lead the way to all the right places when there are so many options, yet so little time. Three days, over 42 sessions, tours, activities and hundreds of attendees, all from interesting places and fabulous […]

Signs Lead Conference Attendees to All the Right Places