Selfie Challenges Involves Shoppers

Selfie Stations can be easy cardboard cutouts of popular people

Set up a Selfie Station near your business entrance that can be dressed up to fit special events. A great backdrop or prop gives people a reason to snap a picture and post it every time they visit. The best selfie stations inspire good feelings in customers and a reason to return, and they aren’t exclusive to events.

Consider these pairings:

If you sell shaved ice or ice cream, feature a backdrop mural of a beach scene.

If you sell books, have a giant book they can pose in front of or pretend to bereading.

If you are a restaurant, enhance your waiting area with classic kitchen displays or food demos related to your brand. Customers will want to share with friends.

A theme-appropriate selfie station is the most effective tool for generating in-house customer testimonials. Popular selfie stations offer customers a place to show off while demonstrating customer loyalty and a connection to your business. Decorate a designated area to communicate the feeling you want customers to convey.

The bigger the statement your backdrop makes, the more attention your selfie station will get. The more that statement connects with a customer’s desire to be seen having a unique and enviable experience, the more it will get used. Where possible, selfie stations should be highly visible to foot traffic.

To start: Take a photo of yourself (a selfie) at your business then upload the photo to your Facebook, Twitter, or Instagram accounts. Include a hashtag like #funbusinessname and tag @people you would like to see it (your existing customers and fell business owners.

You can easily add a contest by asking people to email their photos to you.