Beverage Tasting Event Draws Publicity, Sales & Goodwill
Rev Nat's Annual Hopped Cider tasting event draws publicity in Portland, OR that many of us look forward to every year. I am so loving this crisp, acidic cider, that I would go to this festival by myself, every year, year after year. It's a pleasure to go to a business promotional event managed by a super staff who know how to make it a memorable experience. This cider tasting event builds community and makes profit easily while having a great time!
Build community by inviting guest cider producers. This not only stimulates attendance in rare ciders but increases outreach about the event because each one of these ciders invites their customers to the event. Exclusive products increase interest in this type of beverage while drawing aficionados that want to expand their knowledge and tastebuds.4th Annual Hopped Cider Festival Guest taps Guest Tap producers offer exclusive festival offerings: (exclusive means customers can only get them at the event).
- New West Cider Armadillo cider
- Schilling Cider Strawberry Lemongrass cider
- APPLE Outlaw Renegade & Citra Ginja
- Two Rivers Cider Company Triple Hopped Cider
- Bauman's Cider Summer Thyme Hopped
- Square Mile Cider Co. Oort Cloud Dry Hopped Cider
- Cider Riot Saaz Berries Taste Like Saazberries
- Finnriver The Mountain Saison
- Swift Cider Golden Equinox
- WildCraft Cider Works Czech-style Perry Pils
Inviting local nonprofits and pros that offer services, ie. food builds community while offering delicious treats at events. Rev Nat's know what goes well with cider. They participate in tastings, cider-pairing dinners and events throughout the globe now. While Rose City's Chicken & Waffles goes with just about any delicious cool beverage, it is especially wonderful paired with Hallejulah Hopricot, also on sale that day.
The Community Cycling Center, set up a table at the entrance to the taproom, welcomed people all day with a low-key message about their organization. Information was displayed but not pushed on anyone. 
Signs and menus promote and let attendees know what's happening,
where,and when. Being welcomed by smiling faces at the ticket and commemorate glasses makes for easy sales. Rev Nat's paid attention to event flow by situating this table just inside the main roll up door, but past the Community Cycling Center table, in case a line forms, people wouldn't block the door. Those who may have waited a little bit got to look through the Cycling Center materials.
Flow is so important at events. Rev Nat's moved all their equipment out of their warehouse and invited festival
attendees right into their workspace. They also rented a large tent, jockey boxes, porto-potties, street closure signs and t-shirt security folks that allowed the event to expand into the street making it feel more like a festival! Even though this event was held at Rev Nat's Taproom, the expanded layout and guest taps showcased cider from all over the region.With 27 cider choices on tap plus 5 special releases at timed intervals, a cider-lover didn't have any choice but to imbibe with a fellow DD (designated driver), cab or Lyft it home. Staff on hand helped festival attendees get home safely!I found out about the Hopped Cider Festival on evensi but it was listed on PDXPipeline, KGW NW television, Brew Public, Hoplandia, Portland Mercury, Cider Monger, Heritage Radio Network, NW Cider Association, Untapped,Rev Nat's showed great social media success on Youtube channel, Instagram, FB posts, twitter posts.