Small Business Promotions Idea Generation
Got a small business with little to no marketing budget? Here's the simplest way to generate ideas for shared promotions:Most promotional ideas are based on the holidays and seasons. They are some of the easiest to start because the date is expected by a general target market. Everyone knows when Christmas, July 4th or Valentines Day is in the U.S. Planning timelines back up from the known calendar date.Some of the best, most innovative ideas come from other towns, countries or even search online. When traveling, look at what kind of promotions their storefront retail businesses sponsor or get involved in. Other ways to generate shared promotional ideas:Think about what would draw people to your area. What is current? What’s hot? What’s on everyone’s radar or most popular now?Plan a promotion to tag along with a large event happening in your area.Base ideas on grant opportunities offered by economic development agencies.Watch for annual meetings, conventions, retreats or gatherings and invite those people into your business while they are in town.Share a common dining promotion like $30 dinners, coffee tastings, late lunch, cherry desserts (in season) or happy hour.Plan to promote what your area is famous for!
- Garlic? Garlic Festival
- Two mountains? Double Mountain Day
- County? Country days
- Urban? Big Lights - Big City
- Flowers? Full Flower Day