Oregon Main Street Conference • Experience Marketing presentation
Experience Marketing Presentation
Oregon Main Street Conference • October 2019
Part I Experience MarketingIntroduction to Experience MarketingTarget MarketSensory InputLook & Feel - Decorations, Lights, Theme, SignsTouch - Greetings, GiveawaysSound - Entertainment, EffectsTaste - Food, Drinks, ServiceAroma - Mood, Beauty PART II Experience Marketing • Event Basics New 4 P’s of Marketing Planning - Event Outline (H2), BRAINSTORM: Activities, Timeline & Task lists (H3), Ordering, Delegation, Evaluation (H4), ROI Partnering - Opportunities, Agreement (H5)Promotion - Target Market, Branding, AnnouncementsProduction - Production Event Schedule (H6), Coordination, Entertainment, Logistics, Safety, Money, Weather, ReputationPART III Experience Marketing • Examples Sensory ExperiencesLook & FeelLightingFood & BeveragesProfessional Services Partnerships GymsClub RunsInvitationsSigns