Free Beer Fundraisers
It was fascinating to see shocked faces on people listening to my presentation at the Oregon Festivals and Events conference. I talked about how to raise money at street fairs while also building community. Their surprise came when I told them about free beer fundraisers at street fairs. The trick to raising money from beer and wine gardens is to get your beverage of choice donated, just ask for it.Provide substantial marketing exposure to breweries by offering them a title sponsorship of beer gardens. Beer fundraisers give sponsors audience access. Invite the brewer onsite. Play 20 questions, feature their favorite band or demonstrate their brewing process if space allows.Sponsors can be featured on printed menus or large signs and most will be happy to pay for them in exchange for the extra exposure they receive.