EXPERIENCE MARKETING
Main Street business owners stand out, create customer loyalty and build long-term sustainable businesses using this manual of best practices to learn Experience Marketing techniques.
It’s like a manual for promotional events, only with better ideas. Learn by reading this guidebook to hone event promotion skills and long-term success.
Experience Marketing is all about creating and “selling” experiences, not just products or services. Hosting experiential events that value a customer’s time and attention gives them something a product alone cannot - a sense of community.
Event themes require a clear vision and unwavering commitment. Sidewalk sales and open houses are two ex- amples of classic marketing opportunities that have been staged by practically every retail business for generations. Even these boringly predictable sales can be transformed by focusing on emotional stimuli and incorporating creative themes.
Bridget Bayer’s first book, Street Fairs for Community and Profit, is a how-to guide for creating signature events that turn ordinary Main Streets and small downtown areas into destination locations. The Street Fair guide instructs groups on how to strengthen their business community while reaching specific goals.
This book, Small Business Experience Marketing, Building customer loyalty with memorable, high-impact, low-budget events, is designed for individual business own-ers seeking to expand their marketing prowess. It is a straighorward manual of best practices focused on creating memorable experiences through sensory stimulation and community connections that provide long-term benefits to small business owners.
Easy helpful read about how to create customer loyalty with memorable, high-impact, low-budget events. “Honing skills by following the practical and detailed ideas in this book. Shows you how to save money by starting small and building on your successes.”
Small Business Experience Marketing is for individual business owners seeking to expand their marketing prowess. It is a straightforward manual of best practices focused on creating memorable experiences through sensory stimulation and community connections that provide long-term benefits to small business owners.
Using Experience Marketing techniques elevate ordinary events through detailed planning, partnering by focusing on strengthening relationships, targeted promotions and turning more customers into loyal patrons who will sustain your business over time.
Experience Marketing will show you how to prepare, promote and produce an event within your business that will create the experiences your customer wants - and do it with minimal resources. Start small and build on your successes. This book will give you the steps to organize your time, seek and find meaningful partnerships, then promote your events with style. You will learn how to delegate and hire professionals for the best results, then master how to build a community that focuses on your business and engages them in ways that provide lasting benefits for mutual success. Your unique Experience Marketing events will leave lasting impressions that naturally convert to profitability.