Promo Talk for Community Organizers and Event Planners

Promo Talk Presentation Slides 

Make the most of event promotions by considering your brand and creating a budget that reflects how to reach your target market. Ten detailed pages from BAM Promo Talk including marketing tools for print and online media.


Promo Talk • Thursday • April 12 • 7:30 – 8:30am (networking until 9am) • Daily in the Pearl, 902 SW 13th Ave., Portland, OR

It’s time for big summer events to get their promotions underway. If you haven’t already started promoting, it’s time for Promo Talk. Especially for non profit community organizers, this promo talk will get you thinking – and planning – in the right direction.

The type of promotions your organization does depends on your target market. Start off with a Plan – with a capital  P. The first item on that plan is who your market will be.

Describe your target market’s interests, demographics and buying habits. It is easier, and cheaper, to reach one target market instead of the whole world.

Describe the street fair, highlighting the area, the activities and participants.

Secondly, look at the marketing tools available to you, thinking about what will best reach your target market. The best tools are those that target interests look at, read or know about. Ask community partners, businesses and sponsors where they broadcast promotions or advertise already.

Promotional marketing options

Promotional marketing options

Choose the promotional tools that will most motivate your desired attendees.

Lastly, create a budget focusing on the tools you selected most likely to reach your target market. Consider hiring a graphic designer if you are just starting out and are able to add to your budget.

Street fairs benefit by being consistent to a “brand.” If there is a look or feel already in the district, main street or association, you’re in luck – use it! Don’t let personal opinions get in the way of effective marketing. Symbols strengthen unity that help identify communities and structure organizations.

Alternatively, create a new visible icon, color or approach, and be consistent. It will make designing materials much easier plus make it easier for the consumer to understand and respond to.


About Bridget Bayer

Bridget Bayer is an author and community organizer working to create vibrant main street business districts that support local economies. Bridget believes shared activities are a catalyst for positive change. Her professional work fosters community involvement by creating shared events that enhance communication, develop shared interests and support existing and start-up non-profit organizations. At home, Bridget focuses on innovative ecological practices, hates waste and dependably finds ways to eliminate it. After 25 years in the restaurant industry, she still loves to cook especially with locally sourced veggies including those homegrown from her garden. Bridget, the first mate on Ama Natura, lives on a floating home on the Columbia River in Portland with Peter Wilcox, instigator of the Inside Passage Decarbonization Project, and the lovely Luna, her favorite cat.