Oregon Main Street Conference • Experience Marketing presentation

Experience Marketing Presentation

Oregon Main Street Conference • October 2019

Set Goal Make Plan Get to Work

All it takes is a goal to make a plan and get to work

Part I Experience Marketing
Introduction to Experience Marketing
Target Market
Sensory Input
Look & Feel - Decorations, Lights, Theme, Signs
Touch - Greetings, Giveaways
Sound - Entertainment, Effects
Taste - Food, Drinks, Service
Aroma - Mood, Beauty  

PART II Experience Marketing • Event Basics 
New 4 P’s of Marketing  
Planning - Event Outline (H2), BRAINSTORM: Activities, Timeline & Task lists (H3), Ordering, Delegation, Evaluation (H4), ROI 
Partnering - Opportunities, Agreement (H5)
Promotion - Target Market, Branding, Announcements
Production - Production Event Schedule (H6), Coordination, Entertainment, Logistics, Safety, Money, Weather, Reputation

PART III Experience Marketing • Examples 
Sensory Experiences
Look & Feel
Food & Beverages
Professional Services 
Club Runs

click here for download the slide presentation

Click here to look for the handouts

About Bridget Bayer

Bridget Bayer is an author and community organizer working to create vibrant main street business districts that support local economies. Bridget believes shared activities are a catalyst for positive change. Her professional work fosters community involvement by creating shared events that enhance communication, develop shared interests and support existing and start-up non-profit organizations. At home, Bridget focuses on innovative ecological practices, hates waste and dependably finds ways to eliminate it. After 25 years in the restaurant industry, she still loves to cook especially with locally sourced veggies including those homegrown from her garden. Bridget, the first mate on Ama Natura, lives on a floating home on the Columbia River in Portland with Peter Wilcox, instigator of the Inside Passage Decarbonization Project, and the lovely Luna, her favorite cat.