Main Street Communities Low Cost, Big Impact with Experience Marketing©

The big box retailer and mail order behemoth can’t compete with small businesses owners who hosts meaningful experiences that support and promote local events. Whether events are cause-related for a nonprofit, seasonal recognition or just plain fun, hosting events that create experiences in the minds and memories of participants are what bring people together again, and again.

Whether rural, mid-sized towns or business districts within cities, if small businesses are present, they are the first economic drivers that bring people to places. Small, storefront Main Streets businesses can create meaningful, long-lasting experiences that draw new customers and increase their base through individual events in conjunction with Main Street promotions.

A Main Street Associations’ efforts to revitalize commercial districts are more successful when combined with business promotions and enhanced professional services. Experience Marketing© is a return to self-reliance, empowering small business owners to host innovative activities that brand themselves while collaborating with Main Streets fun events and activities that have a big impact.

Host successful events with no, or very little, resources. Manage shared promotions, gain from participating in annual street fairs and increase promotional partnerships within a Main Street community. Slip tasks into to a busy schedule, including how to engage helpers and delegate, or hire, for best results.

Experience Marketing© creates lasting memories using in store events that provides the opportunity to learn firsthand the value of word-of-mouth marketing and the benefits of long term community building.

About Bridget Bayer

Bridget Bayer is an author and community organizer working to create vibrant main street business districts that support local economies. Bridget believes shared activities are a catalyst for positive change. Her professional work fosters community involvement by creating shared events that enhance communication, develop shared interests and support existing and start-up non-profit organizations. At home, Bridget focuses on innovative ecological practices, hates waste and dependably finds ways to eliminate it. After 25 years in the restaurant industry, she still loves to cook especially with locally sourced veggies including those homegrown from her garden. Bridget, the first mate on Ama Natura, lives on a floating home on the Columbia River in Portland with Peter Wilcox, instigator of the Inside Passage Decarbonization Project, and the lovely Luna, her favorite cat.

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