Holiday Tree Lighting Promo: Pup Parade Draws People 2

Hawthorne Holiday Stroll

How many times have you heard, “Everyone loves a parade”? I pay attention to these things, and I can assure you that the parade is a beloved tradition by people and their pets.

Tree Lighting

Hawthorne Boulevard Holiday Stroll

In a time honored tradition, the Hawthorne Boulevard Business Association and area retailers partnered to attract more people, and to draw attention to their neighborhood Holiday Tree Lighting event.

As far as parades go, it wasn’t an exceptionally large one, but they had cute down in spades. Adding a twist to the ugly sweater movement, HBBA offered a contest for the best ugly holiday sweater on a dog! Drawing from an eclectic mix of creatives, shoppers, small business retailers and dog lovers of all kind, paradees assembled behind Kids At Heart on Hawthorne Boulevard.

Pets and people love to be in a parade

“Why are we out here in the cold”?
“You should see how you look in that thing”
“She’s your mom”!

The dogs spent little time checking each other out, posing for the paparazzi and generally looking cold. Most perked up considerably when sampling the six different doggie treats donated from Healthy Pets NW, Portland Pet Supply plus Fred Meyer donated pet food samples and Prizes.

No Holiday promotion is complete without a Santa, and so he appeared, product placement in hand, he gripped his Coke and ho, ho, helloed to all with big ears. And four furry feet. After much greeting and tail wagging, the group set forth on sidewalks, carefully crossing side streets from 35th to 40th Avenues arriving at Fernie Brae, a magical fairyland.

Holiday Stroll on Hawthorne

Hawthorne Boulevard’s Wag Your SWAG Doggie Parade



The annual tree lighting staged on the front lawn of Fernie Brae’s welcoming porch, groaning with revelers, treats from the local New Seasons Market and musicians setting up for the big event. What can you do when an event’s ultimate activity last literally one second? I mean, how long does it take to flip one switch?

Santa's perfect gift for the holidays

Santa Shops at Fernie Brae

HBBA and this fine retailer set up delicious hot chocolate donated from New Seasons, located almost across the street. There were two elf nymphs adding hair sparkle to anyone sitting still for 10 minutes. A delicious ale was also sampled by those willing and able.

The fun had almost reached its peak, announcements were made and a toast came from the porch stage. Kids were called into the tree circle to help count down, 10, 9, 8 … 3, 2, 1! The lights burst on, the tree lit up and singing ensued. Not very good singing, but genuine lusty Jingle Bells came out from most everyone there. It was terrific feeling part of something special where many people came to gather to add to the experience. Pet owners decorated their dogs, small businesses looked their best, and neighbors brought out good cheer!

Good looking Holiday Sweaters can be ugly

Winner 1st Place Best Ugly Sweater – on the cutest dog




Jingle up for the holidays on the Boulevard

Holiday Strolling down Hawthorne Boulevard – Best Dog!

Popular Promo Pet Parades

Bring out all neighbors who love pets

Sweet Smart & Seriously Good Looking holiday pets

No ugly sweater can take away the from the charm of this dog



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About Bridget Bayer

Bridget Bayer is an author and community organizer working to create vibrant main street business districts that support local economies. Bridget believes shared activities are a catalyst for positive change. Her professional work fosters community involvement by creating shared events that enhance communication, develop shared interests and support existing and start-up non-profit organizations. At home, Bridget focuses on innovative ecological practices, hates waste and dependably finds ways to eliminate it. After 25 years in the restaurant industry, she still loves to cook especially with locally sourced veggies including those homegrown from her garden. Bridget, the first mate on Ama Natura, lives on a floating home on the Columbia River in Portland with Peter Wilcox, instigator of the Inside Passage Decarbonization Project, and the lovely Luna, her favorite cat.

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2 thoughts on “Holiday Tree Lighting Promo: Pup Parade Draws People

  • Jan Zac

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    Would appreciate, if you can have a quick look at my website and give me an advice what I should improve:
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    • Bridget Bayer Post author

      Hi Jan,
      Thanks for your comment. I’m back on track and paying attention to my blog. I think it’s a great idea to include a reciprocal link to your site on my blog but I don’t think it has much to do with community economic development. Please convince me.
      Thanks again for your note,