Holiday Promotions: Why Not Tax Day?

Imelda’s Shoes and Louie’s Shoes for Men take advantage of regular annual holiday promotions: why not Tax Day! In the U.S., everyone has to pay taxes, or at least pay attention so as not to pay taxes. Why not take advantage of this unwelcome annual event and offer a considerable discount or promotion? I spent a little time at Imelda’s on Tax Day, April 15, and discovered some secrets to this deceptively simple promotion .

draw eyes to FB pages with color

Imelda’s FB Event page

Like every promotion Imelda’s does, they create a Facebook event page. Pretty easy to put together for these online marketers, they know how to use color to make their page “POP” and stimulate interest. The page is linked to their website, Shop Imelda’s.

Next the staff at Imelda’s creates a printed flyer to post in both their locations on 1416 NE Alberta Street and 3426 SE Hawthorne in Portland, OR.  Note consistent colors and products build brand recognition.

Two signs are barely enough

Imelda’s Sale on street signs




Similar colors and sign design are found on sidewalk A-Boards or sandwich signs. Imelda’s and Louie’s locations are

consistent branding makes it easy for shoppers to find your business

Business name & logos on front doors and windows

on busy pedestrian friendly thoroughfares. The addition of a blade sign, attached perpendicular to their storefront allows faster moving vehicle traffic to quickly spy front doors. The sandwich board stops walkers in their tracks, It’s just as important to add names to front door and/or windows for browsers.

Smiling, conversational sales crews build relationships

Smiling sales people know how to make a sale quickly


Imelda’s sales crew understands shoppers looking for a deal. If we come in with discount on our lips, they know to direct us where sale items can easily be found. They know nat to treat us any differently and to provide attention as desired.

They know how to close a sale too!

clear, easy displays sell products

Display sale items separately from new merchandise

I not only spent time but money too, finding a great pair of slip on summer sandals.

About Bridget Bayer

Bridget Bayer is an author and community organizer working to create vibrant main street business districts that support local economies. Bridget believes shared activities are a catalyst for positive change. Her professional work fosters community involvement by creating shared events that enhance communication, develop shared interests and support existing and start-up non-profit organizations. At home, Bridget focuses on innovative ecological practices, hates waste and dependably finds ways to eliminate it. After 25 years in the restaurant industry, she still loves to cook especially with locally sourced veggies including those homegrown from her garden. Bridget, the first mate on Ama Natura, lives on a floating home on the Columbia River in Portland with Peter Wilcox, instigator of the Inside Passage Decarbonization Project, and the lovely Luna, her favorite cat.