Profits

Capitlize on event promotions. Not just by participating, but by maximizing exposure and your ROI, (return on investment).


Like clockwork, tax day reminds us to save moneyy
Imelda’s Shoes and Louie’s Shoes for Men take advantage of regular annual holiday promotions: why not Tax Day! In the U.S., everyone has to pay taxes, or at least pay attention so as not to pay taxes. Why not take advantage of this unwelcome annual event and offer a considerable discount or promotion? […]

Holiday Promotions: Why Not Tax Day?


social media event promo 1
Rev Nat’s Annual Hopped Cider tasting event draws publicity in Portland, OR that many of us look forward to every year. I am so loving this crisp, acidic cider, that I would go to this festival by myself, every year, year after year. It’s a pleasure to go to a business […]

Beverage Tasting Event Draws Publicity, Sales & Goodwill


ready to run for fun from Base Camp Brewing
I dropped by one of the coolest breweries in Portland, OR, they other day because they were hosting a running club promotion. At least that what I thought. Turns out, the running club was organizing a monthly running activity. They picked a place with great beer that happened to on […]

Runners Love Simple Run Promotion



Fly with Puma leggings
Take advantage of what is happening in the news and leverage coverage through hashtags and social media memes. Pay attention to the news, your local neighborhood events, city, national or even  world events. Make fun, build community and profit by what’s going on in your world! I love the sale on leggings by […]

Savvy Businesses Jump On Social Media Memes


It’s a beautiful day in Monterey! I’m heading over to the California Main Street Conference to make a presentation on Street Fairs! Can’t wait to share more about how to build community and raise money through street fairs planning and production. Street fairs raise visibility and awareness, literally putting your […]

California Main Street Conference 2017


treet vendors are reliable profit centers at festivals
Sustainability is not just a buzz-word for small business. Sustainable businesses focus on a triple bottom line of profitably in social, equity, and environmental capital in addition to monetary profits. Creating social capital is easy for those on a main street, in a business district or commercial center by getting […]

Social Capital Profits Are More Than Cash