Marketing


Greet event attendees with smiles
The big box retailer and mail order behemoth can’t compete with small businesses owners who hosts meaningful experiences that support and promote local events. Whether events are cause-related for a nonprofit, seasonal recognition or just plain fun, hosting events that create experiences in the minds and memories of participants are […]

Main Street Communities Low Cost, Big Impact with Experience Marketing©



cocktails while shopping 1
Popina Swimwear, in Portland OR, knows how to turn an ordinary sale promotion into a VIP Spa Day experience. Probably the least favorite shopping anyone has to do is for a new bathing suit. Let’s face it, it’s probably because the old one no longer fits and we all know what that means… To get people in […]

3 “must haves” to turn an ordinary sale promotion into ...



Entry door creatures stop traffic
What do smart businesses do when a conference comes to town? Use signs, printed or online, to lead the way to all the right places when there are so many options, yet so little time. Three days, over 42 sessions, tours, activities and hundreds of attendees, all from interesting places and fabulous […]

Signs Lead Conference Attendees to All the Right Places


Like clockwork, tax day reminds us to save moneyy
Imelda’s Shoes and Louie’s Shoes for Men take advantage of regular annual holiday promotions: why not Tax Day! In the U.S., everyone has to pay taxes, or at least pay attention so as not to pay taxes. Why not take advantage of this unwelcome annual event and offer a considerable discount or promotion? […]

Holiday Promotions: Why Not Tax Day?


Save Our Shores Earth Day
This year, Earth Day is on April 22, 2017. If you are a main street or small business, this is a perfect opportunity to get involved in your community and start building your own business too. In my world, hundreds of Earth Day Clean Up projects are going on this weekend. […]

Earth Day Offers Promotional Opportunities Business Success Through Sponsorship