I love this simple test by David Sorkin, every Portland Business District Assn has one, but who are they out there for – shoppers? members? property owners? Good to know…..
The 7-Second Homepage Assessment
Step One: Ask an assistant or colleague to pretend that he/she is a potential client, and have them interact with your homepage for 7 seconds.
Step Two: As soon as the 7 seconds are up, close the browser, and see if they can answer the following four questions:
- What’s the name of the business?
- What’s the core product, service, or benefit?
- Is this site for me? (hint: if they’re a potential client, the answer should be, “yes”)
- What should I do next? (clear call-to-action, navigation, and contact information)
And that’s it! If your assistant nailed all 4 questions after 7 seconds on your homepage, you’re in good shape. If not, then you’ve just identified a key opportunity area for your marketing plan.